How to Increase Targeted Web Site Traffic Using MySpace
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How to Build An Opt-In Mailing Lists?
This gaining popularity of building opt-in mailing list is known as Permission Email Marketing.
There are do’s and don’ts in starting your opt-in mailing list. Here are some of the most important tips worth mentioning:
DO’S
1.Put a subscription form prominently on your website. You can create your own subscription form using simple software
2.Inform people that they can subscribe to your email list on the signature of your normal work emails. This will enable it to link straight through the form on your website.
3.Ask people permission if they do want to be subscribed on your mailing list. As much as possible avoid being suspected for SPAM.
4.Open up options for subscription especially during your interactions with them. Send a link during an instant messenger chat.
5.Be clear on how people can benefit from subscribing and how often will you contact them. Make them know exactly what they will be receiving.
6.If you can, contact new subscriber as soon as you can. Welcome them with notes and tell them what to expect.
DON’T
1.Add everyone who has ever emailed you to your list. Always ask permission first.
2.Purchase lists that you are not 100% sure that are opt-in. Always have an evidence to prove the legitimacy of the opt-ins.
3.Abuse people’s trust. This is a sure way to ruin your brand and you. Soon enough they will ignore your messages.
Building your opt-in mailing list is cheaper than sending direct mails. Printing, envelopes and paper increase the cost. Here are some ways to effectively start your opt-in mailing list:
1.Free Newsletter. One of the most effective ways to build an opt-in list is to offer your online visitors freebies of value such as newsletter which will contain information that they can relate to such as tips, tools, recipes, travel itineraries and others.
2.Make it Easy to Subscribe. Provide easy steps for subscription so that subscribers may find it easy to do so and would not be discouraged. For more subscribers, tell them the exact benefits they can get out of the subscription.
3.Quality Content. Be sure that what is written inside the newsletter, freebies and information found in your website are all of value to increase visitors dropping by your website.
4.Forums. Discussion boards and forums are all over the net. Try to actively participate in these boards especially those in the line of your interest or your business. Try to build your reputation with credibility.
Top Paying Google Adsense Keywords List
Here is a list of free top paying keywords for google adsense. Rates given here is the average for top three postion, updated 19th November, 2006. The high paying keywords provided here is just for keyword research and analysis purpose. We are not affiliated with google or google adsense in anyway.
Please note that the rates given are what publishers pay google for top spots on google search results page. Rates for partner sites will be much lesser. Also google takes a good cut before passing it to the publisher. However the rates are true indicators for the earning potential for any niche.
I hope the information will be useful for webmasters doing keyword research for adsense and adwords. I have tried to include all possible high paying niches. This data can be used to create a MFA spam site :) or as basic info for something useful! Enjoy the list of highest paying keywords!
TOP PAYING KEYWORDS - LEGAL | |
| austin dwi | $66.89 |
| austin dwi attorney | $58.30 |
| san diego dui attorney | $54.56 |
| houston criminal attorney | $47.44 |
| san diego dui | $42.83 |
| dwi texas | $40.89 |
| dui attorneys | $40.19 |
| dwi attorney | $39.90 |
| dui attorney | $39.11 |
| dui attorney | $39.11 |
| dui attorney | $39.11 |
| dui lawyer | $38.49 |
| lawyer dui | $38.49 |
| dui lawyers | $37.57 |
| federal criminal attorney | $35.80 |
| car accident lawyer | $35.67 |
| dwi attorneys | $35.32 |
| criminal lawyers | $34.19 |
| new york criminal attorney | $33.95 |
| auto accident attorney | $33.19 |
| auto accident lawyer | $33.13 |
| dwi lawyer | $32.31 |
| dwi lawyer | $32.31 |
| texas dwi law | $31.02 |
| car accident attorney | $30.16 |
| car accident attorney | $30.16 |
| california tax attorney | $29.56 |
| dwi in minnesota | $29.37 |
| motorcycle accident attorney | $28.93 |
| washington dui | $28.38 |
| lemon law attorney | $28.25 |
| lemon law | $27.95 |
| help attorney | $27.92 |
| injury lawyers | $27.88 |
| dallas dwi | $27.68 |
| wrongful death attorney | $27.25 |
| mesothelioma attorney | $27.20 |
| personal injury lawyer | $26.72 |
| san diego personal injury attorney | $26.58 |
| accident lawyer | $26.55 |
| personal injury attorney | $26.32 |
| personal injury attorney | $26.32 |
| tax attorney | $25.83 |
| tax attorney | $25.83 |
| alaska lawyer | $25.77 |
| minnesota dwi laws | $25.75 |
| federal lawyer | $25.72 |
| dallas personal injury attorney | $25.58 |
| lawyer injury | $25.16 |
| death lawyer | $25.11 |
| More Legal Keywords .. | |
HIGHEST PAYING KEYWORDS -FINANCIAL NICHE | |
| auto insurance quote | $57.18 |
| college loan consolidation | $53.52 |
| car insurance quote | $46.89 |
| federal loan consolidation | $46.62 |
| online car insurance | $41.92 |
| term life insurance quote | $40.43 |
| cheap car insurance | $39.79 |
| student loan consolidation | $39.45 |
| auto insurance quotes | $39.24 |
| online insurance quotes | $37.63 |
| student loan information | $37.32 |
| equity loan rates | $36.53 |
| nj auto insurance | $36.31 |
| student loan consolidation center | $35.89 |
| debt consildation | $35.83 |
| chase credit cards | $35.02 |
| student loan refinancing | $34.89 |
| discount car insurance | $34.34 |
| life insurance quote | $34.26 |
| homeowners insurance quotes | $33.61 |
| mortgage loans | $33.17 |
| mortgage loans | $33.17 |
| mortgage refinancing | $33.08 |
| equity line of credit | $33.05 |
| college loans | $32.91 |
| best mortgage rates | $32.65 |
| student loans | $32.54 |
| loan refinancing | $32.44 |
| us mortgage rates | $32.38 |
| instant insurance quote | $32.37 |
| term life insurance quotes | $32.11 |
| consolidation loan | $32.03 |
| loan refinance | $31.95 |
| car insurances | $31.92 |
| safe auto insurance | $31.82 |
| insurance auto florida | $31.38 |
| auto insurance | $31.38 |
| equity line of credit | $30.71 |
| gmac mortgages | $30.46 |
| mortgages for self employed | $30.45 |
| car insurance california | $30.17 |
| in car insurance | $29.84 |
| best mortgage | $29.53 |
| refinancing mortgages | $29.43 |
| line of credit | $29.27 |
| prequalify loan | $28.98 |
| loans com | $28.75 |
| business credit report | $28.40 |
| whole life insurance quotes | $28.17 |
| new york auto insurance | $27.72 |
| online mortgages | $27.71 |
| student loan | $27.61 |
| cheap house insurance | $27.45 |
| low cost life insurance | $27.25 |
| school loan consolidation | $26.99 |
| citi credit | $26.80 |
| manhattan mortgages | $26.70 |
| school loans | $26.61 |
| term insurance | $26.58 |
| second mortgage | $26.56 |
| credit report com | $26.48 |
| auto ins | $26.21 |
| consolidation | $25.90 |
| line of credit | $25.57 |
| landlords insurance | $25.46 |
| low mortgage | $25.45 |
| commercial vehicle insurance | $25.37 |
| credit consolidation | $25.32 |
| bad credit mortgages | $25.22 |
| bad credit mortgages | $25.22 |
| discount life insurance | $25.22 |
| More Financial Keywords ..... | |
| register a domain name | $34.51 |
| domain registrations | $31.39 |
| servers dedicated | $29.47 |
| how to register a domain name | $26.84 |
| domaine names | $26.00 |
| register domain names | $25.83 |
| search domain name | $24.75 |
| domain register | $24.25 |
| domain registration | $23.97 |
| internet domain registration | $23.58 |
| yahoo webhosting | $22.05 |
| domain registering | $21.78 |
| counter strike dedicated servers | $21.65 |
| buy domain name | $21.23 |
| registering domain names | $20.71 |
| domain check | $20.21 |
| buy a domain name | $20.12 |
| domain search | $19.83 |
| dedicated server | $19.73 |
| managed dedicated servers | $19.56 |
| domain name registrations | $19.55 |
| eu domain registration | $19.52 |
| domain searches | $19.28 |
| domain names | $19.06 |
| domain name registration | $19.01 |
| dedicated linux hosting | $18.35 |
| available domain name | $18.31 |
| linux dedicated hosting | $18.20 |
| dedicated web hosting | $18.04 |
| hosting domain registration | $17.87 |
| dedicated windows server hosting | $17.74 |
| dedicated web hosting | $17.63 |
| hosting dedicated | $17.58 |
| dedicated hosting | $17.30 |
| managed dedicated hosting | $17.30 |
| domain name availability | $16.99 |
| ca domain name | $16.64 |
| web domain | $16.58 |
| dedicated web server | $16.56 |
| domain names canada | $16.53 |
| dedicated server hosting | $16.14 |
| dedicated hosting server | $16.03 |
| cheap domain names | $16.00 |
| register domains | $15.92 |
| dedicated windows hosting | $15.90 |
| mohaa dedicated server | $15.87 |
| inexpensive domain | $15.70 |
| domain name | $15.69 |
| dedicated server web hosting | $15.44 |
| Domain | $15.38 |
| domain name registration search | $15.37 |
| uk dedicated hosting server | $15.36 |
| unix dedicated server | $15.17 |
| cheap domain register | $15.03 |
| dedicated sql server | $15.03 |
| More Web Hosting & Domain Name Keywords | |
BEST PAYING KEYWORDS MEDICAL RELATED | |
| medifast weight loss | $48.18 |
| mesothelioma lawyers | $44.45 |
| medifast diet | $36.28 |
| mesothelioma attorneys | $32.29 |
| mesothelioma lawyers | $32.26 |
| accutane class action | $30.12 |
| viagra for women | $27.71 |
| michigan plastic surgery | $24.68 |
| medifast | $24.44 |
| mesothelioma lawyer | $24.28 |
| mesothelioma | $24.03 |
| female viagra | $23.33 |
| cosmetic surgery michigan | $22.88 |
| plastic surgery la jolla | $22.87 |
| plastic surgery la jolla | $22.87 |
| accutane lawsuit | $22.42 |
| mesothelioma attorney | $22.39 |
| mesothelioma treatments | $21.84 |
| plastic surgery cincinnati | $21.12 |
| pro active acne treatment | $21.06 |
| accutane lawsuits | $20.80 |
| plastic surgery staten island | $20.25 |
| beverly hills plastic surgery | $20.14 |
| beverly hills plastic surgery | $20.14 |
| plastic surgery staten island | $20.05 |
| cosmetic surgery los angeles | $19.79 |
| medifast inc | $19.69 |
| laser eye surgery seattle | $19.37 |
| mesothelioma texas | $19.33 |
| cancer research uk | $18.19 |
| eye surgery los angeles | $18.11 |
| malignant mesothelioma | $17.95 |
| acne complex | $17.90 |
| peritoneal mesothelioma | $17.71 |
| pro active acne | $16.96 |
| More Medical Keywords .. | |
BEST PAYING REAL ESTATE KEYWORDS | |
| eugene realestate | $27.69 |
| realator school | $15.60 |
| find a realator | $11.91 |
HIGHEST PAYING SOFTWARE KEYWORDS | |
| software escrow | $31.24 |
| billing software | $19.35 |
| human resources software | $17.78 |
| spy sweeper | $17.21 |
| accounting software | $15.90 |
| spyware detection | $15.46 |
| small business software | $14.87 |
| inventory management software | $14.38 |
| pestpatrol | $14.24 |
| optimization software | $14.19 |
| webroot spy sweeper | $13.83 |
| payroll software | $13.73 |
| spam software | $13.49 |
| webroot spy | $13.43 |
| spy sweeper download | $13.38 |
| software mirroring | $13.12 |
| fundraising software | $12.81 |
| software configuration management | $12.53 |
| great plains software | $12.20 |
| software distribution | $12.14 |
| web survey software | $11.97 |
| backup software | $11.75 |
| risk management software | $11.63 |
| antispam software | $11.53 |
| software management | $11.32 |
| video conferencing software | $11.19 |
| market research software | $11.04 |
| business software | $10.50 |
| spyware removal | $10.49 |
| spyware remover | $10.09 |
| spyware blocker | $10.09 |
HIGH PAYING KEYWORDS - TELECOM NICHE | |
| sprint cell phone accessories | $25.44 |
| sprint cell phone | $19.99 |
| nextel cell phone | $18.86 |
| sprint phone | $12.81 |
| matrix cell phone | $12.25 |
| cell phone sync | $11.12 |
| at&t cell phone service | $11.01 |
| international cell phone rental | $10.49 |
| rental cell phone | $10.12 |
| sprint cell phone service | $10.07 |
| singular wireless | $21.81 |
| cingular wireless | $17.26 |
| wireless crm | $15.13 |
| cordless vacuum | $13.80 |
| wireless credit card | $13.62 |
| wireless credit card machine | $13.49 |
| wireless credit card processing | $12.63 |
| att wireless service | $12.39 |
| wireless pos | $12.20 |
| cingular wireless plans | $11.27 |
| att wireless | $11.17 |
| aircard | $10.92 |
| verizon wireless com | $10.18 |
TOP KEYWORDS - AUTOMOBILE RELATED | |
| auto insurance quote | $57.18 |
| auto quote | $45.01 |
| auto insurance quotes | $39.24 |
| nj auto insurance | $36.31 |
| auto quotes | $33.13 |
| auto insurance ontario | $33.07 |
| safe auto insurance | $31.82 |
| insurance auto florida | $31.38 |
| auto insurance | $31.38 |
| auto accident attorney | $29.51 |
| michigan auto accident | $29.04 |
| san antonio auto | $27.92 |
| new york auto insurance | $27.72 |
| austin auto | $25.47 |
| auto insurance ca | $23.03 |
| mercury insurance auto | $21.03 |
| auto nation | $20.77 |
| auto refinance | $20.56 |
| auto refinance loans | $20.16 |
| las vegas auto | $18.23 |
| philadelphia auto | $17.75 |
| auto insurance canada | $17.74 |
| auto owners insurance | $17.59 |
| denver auto | $16.98 |
| auto accident | $15.15 |
| auto comparison | $15.04 |
| auto loan rate | $14.44 |
| auto | $13.40 |
| auto glass | $12.19 |
| auto loan | $11.68 |
| auto loans online | $11.50 |
| auto loans | $11.46 |
| auto rental | $11.29 |
| new jersey auto | $11.23 |
| auto warranty | $10.93 |
BEST KEYWORDS - GAMBLING AND CASINO | |
| wynn casino | $21.29 |
| suncoast casino | $16.58 |
| online casinos | $14.63 |
| online gambling | $14.41 |
| online casino | $12.80 |
| wynn casino las vegas | $12.61 |
| tropicana casino | $11.75 |
| casino on line | $10.87 |
| tropicana hotel and casino | $10.84 |
| alienware | $16.45 |
| offshore gambling | $15.09 |
| gambling license | $14.99 |
| online gambling | $14.41 |
| gambling on line | $10.68 |
| wynn casino | $21.29 |
| hold everything | $20.56 |
| online casino | $12.80 |
| tropicana casino | $12.27 |
| monte carlo resort and casino | $10.51 |
| monte casino | $10.25 |
HIGHEST PAYING KEYWORDS -ELECTRONICS NICHE | |
| laptop data recovery | $23.60 |
| vaio notebook | $22.88 |
| laptop pcs | $18.85 |
| computer notebooks | $18.49 |
| sony cyber shot dsc w7 digital camera | $17.61 |
| laptop computers | $16.18 |
| notebooks | $13.79 |
| rugged laptop | $13.55 |
| pc laptops | $13.43 |
| laptops | $13.34 |
| vaio laptop battery | $12.56 |
| toshiba laptop computers | $12.07 |
| macintosh laptop | $12.00 |
| laptop notebook | $11.51 |
| notebook pc | $11.48 |
| laptop mounts | $11.32 |
| notebook computers | $11.31 |
| vehicle laptop | $10.32 |
| dsc p10 digital camera | $10.05 |
HIGH PAYING DATING KEYWORDS | |
| singles in las vegas | $20.95 |
| las vegas singles | $19.21 |
| albuquerque singles | $12.32 |
| pensacola singles | $12.19 |
| african american singles | $11.79 |
| american christian singles | $10.60 |
Download Complete W3Schools Tutorials For Offline Viewing.
So I have done all the manual labour for you guys and downloaded each pages from w3shools manually and then linked them all and compiled the chm file from it.
Getting Traffic from DIGG.com.
So here is a great find to get Traffic from Commenting on Digg.com
- First, your links must post to quality content. The three articles I linked to above are well-written, well-researched articles. Two of the three articles that I linked to have even been featured on Slashdot (1, 2). Quality, of course, is a relative term. Given the typical Digg banter, the threshold for adding quality content can sometimes quite low. The links, however, cannot point to pages that are clearly blogspam or you are sure to face Digg’s wrath.
- Must be on topic. This is probably more important than the quality of the link. It may seem obvious, but if your comment/link doesn’t relate to the article, especially if it contains a link, then it will be buried.
- First posts comments are going to receive exponentially more traffic than later posts. They can set the tone for the rest of the discussion and can be almost as important as the actual article being linked to. If the Digg article already has a comment then it is usually better to reply to the first comment than submit a new comment. This is true even if your comment isn’t a direct response to the comment you are replying to. Otherwise, the first comment will eventually get dozens of replies, pushing the second comment way down the page where it will not be seen by most. For example, I replied to the first comment on a post about Google searches. The first post was buried with 16 negative votes which effectively gave me the first post. This comment brought 509 visitors. In my opinion, this is a flaw with the Digg comment system where you can only reply to root comments. It provides an incentive for disjointed discussions. I suspect that Digg will redo their comment system at some point in the near future.
- If you are looking for traffic from your posts, it does little good to comment on articles that are already on Digg’s front page. There are two reasons for this. First, you no longer have the first post advantage and your comment will be lost among the masses. The second reason is that the highest amount of traffic will come while the post is at the top of main page. Each minute that passes is lost traffic. It’s much better to find future front page stories from the upcoming stories section. This is not hard. Checking the “hot in technology” on the right side of the page will show you which posts are most likely to hit the front page in the next few hours. Of course, you can drill down to other topics besides technology as well. The cloud view and other tools can also be used to predict which stories are most likely to hit the front page.
- As with all forums and websites, if you focus solely on promoting your website it will eventually come back to haunt you. All your links and submitted stories should not be to your own sites.Digg, as a general rule, has a negative bias towards all things SEO and marketing. If you have a name like SEOmoz (sorry), there are some people that aren’t going to give you a fair shake.Digg does not use the NoFollow tag. However, if you receive a ‘thumbs down’ from four users your comment will be hidden by default. At some point in the future Digg may follow Wikipedia’s lead and move to NoFollow tags. I’d recommend it to prevent link spam but generally the community is quick to bury.
- Realize that although you may receive many new visitors they may be less likely to stay around than traffic you receive from other sources. As you can see from the statistics below, the bounce rate was between 74-92%. The average time on site was 20 seconds for the Mythbusters article and just over a minute for the fuel and gas articles. I’m sure that there are ways the site can improve its stickiness (any ideas?), but the point remains the same—Digg visitors are less likely to stick around than traffic from other sources.

By way of full disclosure, the site I linked to, OmniNerd, is not my site. I have no financial relationship with the site and don’t know how their GoogleAds performed, but I suspect that very few visitors from Digg clicked on ads. If AdSense earnings are your primary motivation, Digg is probably not your best option.
- Although this is not my site, OmniNerd did let me peek into their Google Analytics for this story. Since the stats used above are from Google Analytics and not the server logs, the actual traffic may be higher than I reported. According to something I read on StumbleUpon, “A large portion of…Firefox users have added the NoScript add-on to their browser. This is one of the top-10 most popular extensions for Firefox. This extension blocks any javascript calls…caus[ing]…Google Analytics…to not work.” If that’s true, then the actual traffic from these comments could be higher than recorded. Currently about 50% of OmniNerd’s recorded visitors use Firefox. How many are not being counted? Does anyone have experience with Google Analytics not counting all their traffic?
- Although Digg comments can be a valuable source of traffic, the reaction to spam can be painful. A couple months ago Chandler Kent learned that the hard way when he submitted a comment with a link to his blog under his name, as is common practice in most forums. It quickly received hundreds of “thumbs down” but didn’t stop there. Someone posted his phone number and he began to receive creepy phone calls and comments such as he “deserves to be hunted down and stalked.” Ironically, his recounting of the fallout was widely publicized as “The Most Hated Comment on Digg” and brought him a ton of traffic.
Comments on Digg can bring you some nice traffic if you are willing to risk your life.
How To Achieve A #1 Ranking On MSN In Three Months Or Less - Case Study.
Result: A nine page fully optimized, search engine/user friendly website went live on 4/23/06 with the only cost (excluding my fees) going to web hosting - $120 and registering a domain name – less than $10. This was a LOW budget tactical operation in every sense of the word. All on-page SEO tactics were implemented including adding the main keyword phrase “cnc machining” in the title tag, meta description and keyword tags, H1 and H2 tags, ALT tag, bolding the keyword phrase within the content, and making sure the last thing the search engine spider see’s is the keyword phrase on the page. Very little off-page optimization was ever completed. The end result on 6/20/06 (less than 2 months into the project): - #1 organic ranking on MSN for the search phrase “cnc machining” out of 1,131,085 results.
The Importance of The Tittle Tag and SEO.
A title tag should be included on every page of your site. It tells the search engines what the page is specifically about. In the example above, if you were targeting the keyword phrase “network attached storage” then you might want to have your title tag written with the following words: Network Attached Storage.
Although, I found out that having too many words in the title tag may not be a good thing.
Effective Search Engine Optimization.
- Extensive Keyword Research - Research specific keywords or keyword phrases that will most likely bring the most relevant/targeted traffic to your website. Compile a list of relevant keywords/keyword phrases to optimize for on your home page, landing page, and any other pages of your website. Never try to shoot for very general keywords such as “jewelry” or “furniture”. Rather, shoot for more targeted keyword phrases such as “M2 design bracelets” or “swivel recliner”.
- Site Design Geared Towards Targeted Audience - Design your site content and navigation according to your keyword research and for your target market/audience. Never design your site just for the search engines, rather design your site for your “live” audience (visitors). When it makes sense to do so, plug your keywords into your navigation or web content. Your keyword research will reveal what people are searching for in various ways. Make sure your sites navigation and content showcase the various ways in which people are searching for what you have to offer. Make sure you also include your keywords/keyword phrases in the title/meta/keyword/ALT/Heading tags.
- Website That Is “Spider/Crawling” Search Engine Friendly. - Use a Free HTML Validator to ensure your site is browser friendly and has no broken links. Having links that don’t work will greater reduce your credibility with any potential prospects that tour your site. Make sure your site is more rich in content and less in fancy flash animations/javascript and images. Its not that these don’t serve a purpose or should never be used its just that search engines cannot interpret Flash and graphics. Having a large number of images can also slow down how fast your site loads. Use the Website Speed Test to see how fast your site pages load. Its also a good idea to use HTML links in the top-level main navigation on each of the pages of your site.
- Descriptive Anchor Text (visible text within a clickable text link) For All The Internal Links Of Your Site - Good descriptive navigational links will help your visitors find their way around your site and find what their looking for. Make it as easy as possible for your visitors to find their way around and use “call to action” links/buttons to get your visitors do what you want them to do once they find what their looking for. Do this and you will see a vast increase in conversions/sales and a greater ROI (return on investment) for your business.
- Site That Is “Link-Worthy” - Having other sites link to yours is a vital element of any successful search engine optimization, as all of the major search engines place a good deal of emphasis on your sites overall link popularity.
Finally, is your site full of great content and information about your products/services? Does it clearly state the benefits and how it solves your target market/audience problem or problems? Is it a great resource for others? As a visitor can I easily find my way around your site? Does it capture my attention enough to keep me on the site or will I get bored and leave right away? Will other website owners be inclined to link to your site? These are the type of questions that you must answer in order to have a site that others will want to link to.
Any good web analytics tool will measure these results and give you a good indication of how your site measures up to desired results. If you hire an SEO consultant or SEO firm. make sure they set you up with one. Eliminate the guesswork as much as possible and make decisions based on monitored website behavior.
Black Hat SEO.
Anything that deceives Search Engines and/or the end user is “Black Hat SEO”. This would include artificial link building, fake traffic, page redirects that take the user to a totally unrelated website then what he/she thought they were going to, mirror sites, hidden links and text, keyword stuffing of title, meta, alt image tags, spamming, etc.
These techniques should never be considered as they will get your site banned from the search engines.
Search Engine Optimization Tricks for WordPress.
Matt was on hand Saturday afternoon to give some whitehat search engine optimization tips for bloggers. I joked with him during lunch (cause we’re like, totally friends now) that there would only be a handful of people in his session because no one knew what search engine optimization was, but I was wrong. The room was packed and Matt was arguably Day 1’s MVP because he was both informative and hysterically adorable.
Matt gave several other WordPress and blogging-related search engine optimization tricks, including:
- Don’t put your blog at the root page of your domain. What if down the line you want to do something else besides a blog? Also, people will typically link to your main page and to your main blog page so it’s a good way to gain extra links.
- Name your directory “blog” not “Wordpress”.
- Use category names that are good keywords.
- Use Stephan Spencer’s SEO Title plug-in which swaps the name of your blog with the name of your post to make your keywords more prevalent.
- If you want any hope of getting your blog into Google News, make sure there are multiple authors.
- The type of file extension used in your URL won’t affect your rankings, unless it’s “exe”. If each one of your blog entries is its own program, you likely have a problem.
In terms of including question marks or hash marks in your URL, Matt noted that Google will truncate the URL at the hash marks and that question marks typically signify a dynamic URL. Matt claims that dynamic URLs are treated the same as static URLs.
Beyond just the tips, Matt also discussed some optimization stuff that was really just common sense. In terms of keywords, Matt advised doing keyword research and/or thinking about the keywords users are most likely to use before writing (duh), naturally working in keyword synonyms to make yourself more well-rounded (Use this knowledge only for good, never for evil, pleads Matt), and using ALT tags on all forms of media content. This includes not only images, but video, audio and other forms as well. This is only going to get more important.
Matt says if you’re not sure if you should do a podcast or vidcast, head over to the site hotornot.com and submit your photo. If you’re a 7 or above, do a video. If you’re a 6 or below, stick to podcasts. Heh, nice.
Also noteworthy was that somehow during the session PageRank and Google’s supplemental index was brought into the conversation. (See, Matt, it’s not just us optimization folk who are obsessed). I giggled but Matt told the blogging audience that supplemental results are determined mainly by PageRank. The only way to get them out of the index is so get them more links. There may or may not have been some cringing by me when he said this. I don’t think Matt noticed, nor did my fellow WordCampers.
To create an optimization-friendly blog, bloggers should also: - Make sure your site is crawlable.
- Make post creation dates easy to find. Anyone remember Sicko?
- If you’re worried that adding the date with put more slashes into your URL, don’t worry. Matt says this isn’t a problem for Google.
- Check your blog on a cell phone/iPhone, as more and more users are going to be looking at your site this way.
- Use full text RSS feeds to get loyal users. Partial feeds get more page views, but not as much love.Your blog should do standard pings.
Matt ended the session noting that Google really wants to be a reflection of the Web. The best thing you can do for your site and ensure that Google knows about you is to get noticed. Create compelling content and users and Google will find out about your blog naturally. Create fun tools (LOLcat builder), controversy (Dvorak!), mention Robert Scoble (hiss!) or go the linkbait route and sell your mustache on eBay (Oh, Dax…).
Matt offered a lot of great blog optimization tips, but for me, the good thing about WordPress and most other blogging software is that it’s really search engine optimization friendly right out of the box. I’ve played around with a lot of blog software over the years, WP included, and it does a good job of handling most of the technical things for you. All you have to do is provide compelling keyword-rich content in a way that people want to read and link to. That’s not so hard, right?
Search Engine Guidelines Google MSN Yahoo.
As Per Yahoo SEO Guidelines it says that…..
Web site should have more pages as it can: - According to yahoo a rich content web site that have more that 100 pages fetch the attention of mostly search engines. So try to add more pages as you can in your exiting web site.
Link exchanges: - Link exchanges are very compulsory as per yahoo guidelines. Basically it is required by all most all the search engines. As many as your website have quality links, changes of a well page rank and good ranking will be more.
Update your content: - An updated site keeps have good ranking and get higher page rank provided website content should be continuously updated.
Keywords: - Yahoo still has keywords importance so fill each of your web pages with targeted keywords but not do keyword stuffing.
As Per Google SEO Guidelines it says that…..
Rich content: - Design your web site with rich and quality content. Google says that your content quality should be unique that describe your product well. Content should not be copied from other side. A Unique content rich site well optimized in Google.
Images V/s Text: - Google gives more importance to text as compare to images. Therefore use text instead of images to describe product title or important names or links.
Alt Tag : - Alt tag should be descriptive and accurate that best describe your product and services. Alt tag should not be stuffed with keywords.
Keyword density: - Check key word density of targeted keyword in web page content. It should be not be access.
Text Link hierarchy: - Make suitable and well text link hierarchy that user san easily view and understand better. If websites all links are in proper order than it will give and easy excess of user desired web page. No one wants trouble in searching out desired pages.
As Per MSN SEO Guidelines it says that…..
Keywords: - Keywords plays an importance role for web site optimization in MSN, so never forget keywords significance which is less in Google but more in yahoo and MSN.
On page Optimization: - MSN give more emphasis for “on page optimization techniques “rather than off page optimization. So if you want to rank well your site in MSN than concentrate more for “on page optimization techniques”, but don’t forget to do off page optimization along with as it is required by all the search engines along with MSN.
Tips to Get Repeat Web Traffic.
4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.
8. Create a FAQ page which addresses most of the doubts and clarifications about your product or your company that are likely to be asked. This helps to resolve most of the customers doubts in their first visit to your site.
9. Ensure that each page on your website has appropriate titles and keywords so that your customer can find their way back to your site if they lose the book mark.
Tips to increase ranking and website traffic
- Create a site with valuable content, products or services.
- Place primary and secondary keywords within the first 25 words in your page content and spread them evenly throughout the document.
- Research and use the right keywords/phrases to attract your target customers.
- Use your keywords in the right fields and references within your web page. Like Title, META tags, Headers, etc.
- Keep your site design simple so that your customers can navigate easily between web pages, find what they want and buy products and services.
- Submit your web pages i.e. every web page and not just the home page, to the most popular search engines and directory services. Hire someone to do so, if required. Be sure this is a manual submission. Do not engage an automated submission service.
- Keep track of changes in search engine algorithms and processes and accordingly modify your web pages so your search engine ranking remains high. Use online tools and utilities to keep track of how your website is doing.
- Monitor your competitors and the top ranked websites to see what they are doing right in the way of design, navigation, content, keywords, etc.
- Use reports and logs from your web hosting company to see where your traffic is coming from. Analyze your visitor location and their incoming sources whether search engines or links from other sites and the keywords they used to find you.
- Make your customer visit easy and give them plenty of ways to remember you in the form of newsletters, free reports, reduction coupons etc.
- Demonstrate your industry and product or service expertise by writing and submitting articles for your website or for article banks so you are perceived as an expert in your field.
- When selling products online, use simple payment and shipment methods to make your customer’s experience fast and easy.
- When not sure, hire professionals. Though it may seem costly, but it is a lot less expensive than spending your money on a website which no one visits.
- Don’t look at your website as a static brochure. Treat it as a dynamic, ever-changing sales tool and location, just like your real store to which your customers with the same seriousness.
Some essential feaures your web site must have
Understanding Your Target CustomerIf you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.
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