How To Achieve A #1 Ranking On MSN In Three Months Or Less - Case Study.

Challenge: An established machine shop in Tyngsboro, MA, called Eastmar Inc. needed a website to showcase their services and bring in new business. The challenge was to design a website quickly, optimize it for the search engines using the keyword phrase “cnc machining” on a fixed budget, and rank #1 “organically” in the search results. It turned out after conducting extensive keyword research that “cnc machining” was a VERY competitive keyword search phrase, but I was confident and assured the client it could be done. (Note: I never guarantee #1 or top ten ranking because you never know…. what works one day, may not work the next).

Result: A nine page fully optimized, search engine/user friendly website went live on 4/23/06 with the only cost (excluding my fees) going to web hosting - $120 and registering a domain name – less than $10. This was a LOW budget tactical operation in every sense of the word. All on-page SEO tactics were implemented including adding the main keyword phrase “cnc machining” in the title tag, meta description and keyword tags, H1 and H2 tags, ALT tag, bolding the keyword phrase within the content, and making sure the last thing the search engine spider see’s is the keyword phrase on the page. Very little off-page optimization was ever completed. The end result on 6/20/06 (less than 2 months into the project): - #1 organic ranking on MSN for the search phrase “cnc machining” out of 1,131,085 results.