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You may have heard the term “black hat techniques” or “black hat seo”, but what exactly does this coined phrase mean?
Anything that deceives Search Engines and/or the end user is “Black Hat SEO”. This would include artificial link building, fake traffic, page redirects that take the user to a totally unrelated website then what he/she thought they were going to, mirror sites, hidden links and text, keyword stuffing of title, meta, alt image tags, spamming, etc.
These techniques should never be considered as they will get your site banned from the search engines.
Be very cautious when considering to work with any SEO consultant or SEO firm that implements these unethical seo techniques or “guarantee’s” top search engine rankings. Always check references and look for consultants or firms that practice “ethical SEO implementation”.
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